- Awards
- Categories
The 106 categories of WOW Awards Asia are divided into 5 groups encompassing every aspect of MICE, LIVE Marketing, Entertainment & Social Events. Events / Projects held in Asia or globally but originating from Asia are eligible to complete for the coveted metal.
Also, submit entries for Group A: Experiential Marketing Awards, Group B: Experiential Celebration Awards, Group C: Experiential Tech Awards, Group D: Hotel & Venue Awards & Group E: Live Quotient Awards - Events / Campaigns / Projects executed by Asian companies and individuals (agencies, clients, venues and artists can enter relevant categories) between 1st April 2024 and 31st March 2025 are eligible to be submitted as entries for WOW Awards Asia 2025.
Deadline:
Entry Submission: 15th April 2025

A. EXPERIENTIAL MARKETING AWARDS: (39 CATEGORIES)
For Campaigns / Events / Activities / Initiatives of brands, corporations, associations, government bodies, etc. for a defined customer, for the purpose of promotion, communication and marketing.
Each entry has to be described basis the following 5 aspects in all 39 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)
1. Corporate Incentive / Meeting of the Year - India / International
An experience/event designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions/incentivize/motivate/recognize. (Multi-city/one-day) executed within India / outside India
2. Corporate Conference of the Year
A conference or meeting featuring knowledge-exchange, educational sessions, designed for any stakeholder group (employee, dealer, trade) of a company
3. Corporate Training / Education Programme of the Year
An event / on-ground activity created with the sole purpose of training a stakeholder group about a product / service / offering of a company / organisation. Entry should highlight the training module and its effectiveness.
4. Corporate Team Building Activity of the Year
An activity as part of a programme or standalone, where groups of stakeholders engage in a common task / goal that enhances team working / dynamics.
5. Employee Engagement Campaign of the Year
A campaign/event as part of a programme or standalone, where groups of employees engage in an activity / goal that enhances team working / dynamics.
6. Trade Engagement Campaign of the Year
A marketing campaign as part of a programme or standalone, where relevant industry trade engage in an activity / activation that enhances working / networking.
7. Association / Industry Convention of the Year
An annual event hosted for an industry segment / industry association, with aspects of a conference or a meeting, business exchange, knowledge sessions, gala evening and / or exhibition.
8. B2B Marketing Programme of the Year
A campaign designed to engage with any stakeholder (employee, dealer, trade) of a company with the objective to communicate brand message.
9. Promotion / Activation for Branding Awareness
A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or showcase the brand's product/services.
10. Promotion / Activation for New Product Launch / Awareness
A brand promotion involving engagement with an audience, allowing an opportunity to introduce about a newly luanched product / service.
11. Promotion / Activation of the Year for Sales Volume
A brand promotion involving engagement with an audience, showcasing the number of units a company /brand sells during a specific reporting period.
12. Promotion for an On-ground Activity / Event / Property
Promotion of an on-ground activity / event / IP where engagement with the community / audience extends and enhances the LIVE event / IP itself
13. Luxury Brand Activation of the Year
An experience/capaign designed for any exclusive/ premium brand with the objective to celebrate the product/service
14. Contact Program of the Year (school / college / society / community / youth)
An experience/event designed for any stakeholder (school / college / society / community / youth) with the objective to connect and curate memorable experiences for them.
15. CSR Campaign of the Year by a Brand
An activation created with the objective of a brand promoting / supporting or creating awareness about a social cause. Entries must display efficiency of the message delivery and the resulting impact.
16. Media Event of the Year for a Brand
An event designed specifically to communicate to members of the media. Entries must display efficiency of the message delivery and the resulting impact.
17. Special Event of the Year for a Brand
A LIVE event by or for a brand with the main aspect of engagement being entertainment/sports/art/culture and other lifestyle elements.
18. Special Event of the Year for Government / Federation / Association Upto 10 Cr
An On-ground showcase event by any department of the Government / Federation / Association Upto 10 Cr
19. Special Event of the Year for Government / Federation / Association Above 10 Cr
20. Sport Event Property of the Year
A sustainable, engagement platform centered around a sport / E-sports (On-ground or virtual). Entries must display year-on-year evolution and resulting success of the property.
21. Entertainment Event of the Year
An entertainment event that includes aspects of entertainment and stood out on the parameters of design, management, art, entertainment, execution and impact.
22. Festival of the Year – Music (Above 10k attendees)
A sustainable, year-on-year music festival engaging and growing a relevant community (more than 10k LIVE attendees). Entries must display year-on-year evolution and resulting success of the property.
23. Festival of the Year - Music (Under 10K attendees)
A sustainable, year-on-year music festival engaging and growing a relevant community (under 10k LIVE attendees). Entries must display year-on-year evolution and resulting success of the property.
24. Festival of the Year – Art / Culture / Lifestyle (Above 10k attendees)
A sustainable, year-on-year art/culture festival engaging and growing a relevant community (less than 10K LIVE attendees). Entries must display year-on-year evolution and resulting success of the property.
25. Festival of the Year – Art / Culture / Lifestyle (Under 10k attendees)
A sustainable, year-on-year art/culture festival engaging and growing a relevant community (over 10k LIVE attendees). Entries must display year-on-year evolution and resulting success of the property.
26. Concert of the Year (Above 10k attendees)
A sustainable, year-on-year concert engaging and growing a relevant community (more than 10k LIVE attendees). Entries must display year-on-year evolution and resulting success of the property.
27. Concert of the Year (Under 10k attendees)
A sustainable, year-on-year concert engaging and growing a relevant community (less than 10k LIVE attendees). Entries must display year-on-year evolution and resulting success of the property.
28. New Intellectual Property of the Year
An on-ground event / activation that has been created within the year and has been as a recurring / sustainable property, to take place year-on-year.
29. Launch Event of the Year
An experience/event designed for relevant audiences with the objective of launching or re-launch a brand, product or service.
30. Rural Marketing Campaign of the Year
An experience/event designed for rural audiences. Campaigns should showcase innovation and reach in engaging this specific audience demographic.
31. Innovative Use of Social Media for an On-ground Activation / Event
A promotional activity designed to engage relevant audiences of an on-ground activation / event with the objective of staying engaged through social media platforms.
32. Integrated Campaign of the Year including an On-ground Activation / Event
A engagement / activtation using multiple mediums including on-ground / LIVE in an integrated / coherent manner, showcasing enhanced efficacy whilst doing so.
33. Hybrid Event of the Year
A engagement / activtation using virtual and LIVE mediums in an integrated / coherent manner, showcasing enhanced efficacy whilst doing so.
34. Small Budget Event of the Year
A stand-alone event / part of on an on-ground campaign that uses innovation / strategy to deliver high RoI through small budget investments.
35. Exhibition Presence / Stall of the Year
A brand / company's presence at an industry exhibition, showcasing creativity / innovation in the design / engagement and how this was effective vis-à-vis other brands present.
36. Digital Promotion for an On-ground Activity / Event/Promotion
A promotional activity for an event / on-ground activation using digital platforms to engage with relevant audiences.
37. Brand Experience of the Year (best use of experiential marketing)
An activity designed for any stakeholders of a company with the objective of showcasing the best event/experiential marketing solutions.
38. Sponsorship Activation of the Year
A sponsoring brand's activation at a LIVE event, detailing relevance and context given the event and audience being engaged.
39. Sustainable Activation of the Year
A promotional activity designed for any stakeholders of a company with the objective of showcasing the most creative and innovative execution of sustainable initiatives. This award recognizes efforts that achieve the brand’s objectives while incorporating environmentally friendly practices, driving positive social impact, and effectively engaging the targeted audience.
B. EXPERIENTIAL CELEBRATION AWARDS: (34 CATEGORIES)
For various aspects of weddings, celebratory and social events.
Each entry has to be described basis the following 5 aspects in all 26 categories
- Executive Summary (Character limit: 1200)
- Brief Background / Requirement by Client (Character Limit: 1200)
- Concept / Idea Suggested(Character Limit: 1200)
- Details of execution / Challenges in execution (Character Limit: 2400)
- Details of Results Achieved / Client Testimonial/s (if Applicable) (Character Limit: 1800)
40. Experiential Celebration of the Year
A wedding or social event with unique experiential elements woven in, involving a celebration that highly engages guests.
41. Wedding Celebration of the Year
The full series of functions, celebrations and ceremonies as part of a wedding or a milestone or any social event including all aspects of Entertainment, Décor, F&B; etc.
42. Pre-wedding Celebration of the Year
A pre-wedding event that stood out on the parameters of design, management, decor, entertainment, execution and impact. (Youngsters Party, Cocktail, Wedding Shower)
43. Post Wedding Celebration of the Year
A post-wedding event that stood out on the parameters of design, management, decor, entertainment, execution and impact.
44. Mehendi Ceremony of the year
A Mehendi ceremony that stood out on the parameters of design, management, decor, entertainment, execution and impact.
45. Sangeet Celebration of the Year
A Sangeet Celebration that stood out on the parameters of management, entertainment, execution and impact.
46. Cocktail Party Reception of the Year
A Cocktail party that stood out on the parameters of design, management, decor, entertainment, execution and impact.
47. Wedding Reception of the Year
A Wedding Reception that stood out on the parameters of design, management, decor, entertainment, execution and impact.
48. Haldi Ceremony of the Year
A Haldi Ceremony that stood out on the parameters of design, management, decor, entertainment, execution and impact.
49. Engagement Event / Celebration of the Year
An engagement event / celebration that stood out on the parameters of design, management, decor, entertainment, execution and impact.
50. Destination Wedding of the Year – India
A wedding/social event which used a destination in India, in which it was hosted in a prominent manner.
51. Destination Wedding of the Year – International
A wedding/social event which used an International destination, in which it was hosted in a prominent manner.
52. Photography for a Wedding Celebration
Still photography at a wedding function, main wedding or any other kind of social event
53. Photography for a Social Celebration
54. Videography for a Wedding Celebration
Videography at a wedding function, main wedding or any other kind of social event.
55. Videography for a Social Celebration
56. Photography for a Pre-Event Social Celebration
57. Photography for a Pre-Wedding Celebration
58. Innovation in Capturing a Social Event for Social Media
The capturing and curation of a Wedding / Social Event for Social Media involving all aspects of the pre wedding / main wedding celebration & any other event related event.
59. Innovation in Capturing a Wedding Event for Social Media
60. Special Moment in a Social Event
The high point of a social event/function that created a WOW Moment for the entire wedding/event celebration.
61. Special Moment for a Wedding Event
62. Entertainment Design for a Social Event
A social event big or small that includes aspects of entertainment, that integrates into the overall format of the function.
63. F&B Experience - Concept, Design, Presentation for a Social Celebration
The food and beverage management and execution from a social event.
64. F&B Experience - Concept, Design, Presentation for a Wedding Celebration
65. Design décor for a Wedding Celebration
The décor/design elements as a part of a big/small/pre -wedding or main wedding event.
66. Design décor for a Social Event
The décor/design elements as a part of a big/small for a social event
67. Creative Use of Flowers / Floral Installation at a Social Event
Use of floral décor, flowers in form of design elements/art installations or others at a social event.
68. Creative Use of Flowers / Floral Installation at a Wedding Celebration
69. Creative Invitation for a Wedding Celebration
An innovative design curated for wedding invitations and stationery for one/all of the celebrations for a wedding / social event
70. Creative Invitation for a Social Celebration
71. Creative/ Innovative Gifting for a Social / Wedding event
An unique idea curated in gifting/ merchandise and services that add to the Wedding Experience for one/all of the celebrations for a wedding / social event
72. Innovative Use of Technology in Social / Wedding Celebration
Exceptional use of technology that add to the Wedding Experience for one/all of the celebrations for a wedding / social event
73. Best Hospitality & Logistics Co. for a Social / Wedding Celebration
Planning, designing and executing logistic and hospitality requirements for an Wedding/ Social event
73-B. Entertainment Experience at a Wedding / Social Event
Recognising outstanding entertainment experiences that elevate weddings and social gatherings. From live acts to immersive performances, the focus is on creativity, cultural relevance, and the ability to engage and enchant guests.
C. EXPERIENTIAL TECH AWARDS: (17 CATEGORIES)
For delivering technical and production support to bring alive an event / experience successfully.
Each entry has to be described basis the following 5 aspects in all 19 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)
74. AR/VR Technologies & Content for an Event
Best use of AR/VR Technologies & content to effectively and creatively engage audiences.
75. Use of Multimedia Technologies for an Event
Achievement in conceptualising and delivering a campaign/event through the use of multimedia technology like text, graphics, animations, video, and sound.
76. Achievement in Production Management for an Event
Delivery of end-to-end production of an event while overcoming execution challenges
77. Achievement in Lighting Solution for an Event
Delivery of unique / highly technical / superior lighting design solutions at an event.
78. Achievement in Trussing Solution for an Event
Delivery of trussing services at an event while overcoming logistical/safety challenges.
79. Achievement in Audio-Visual Solution for an Event
Achievement of challenges related to the elements and installation of Audio Visual Technology creatively.
80. Achievement in SFX / Pyrotechnic for an Event
Challenges and creative inputs related to the elements of SFX/Pyrotechnic at an event.
81. Achievement in Projection Mapping for an Event
Achievement in conceptualising and delivering projection mapping at an event
82. Achievement in Audio-visual Film for an Event
Achievement in creating original / creative audio-visual film specifically for and played-back at a LIVE event / engagement.
83. Achievement in Design Construct / Fabrication for an Event
Execution, design and fabrication of sets, stalls, displays, installations, etc. as part of an event / experience.
84. Innovation in Interactive Technology for an Event
Any innovation in the integration of interactive technology like apps, AR, VR, gamification and other such technologies.
85. Innovation in Augmented Reality for an Event
Innovation primarily focused on the integration of Augmented Reality within the larger event to expand the ways they can engage, communicate with and activate their stakeholders.
86. Achievement in Show Running / Stage Management for an Event
Show flow, fluidity in event proceedings, backstage handling, show running and stage management for an event.
87. Innovation in Virtual Reality for an Event
Innovation primarily focused on the integration of Virtual Reality within the larger event to expand the ways they can engage, communicate with and activate their stakeholders.
88. Innovation in capturing a Lifestyle / Entertainment for an Event
Innovation in capturing the whole event including photogrpaghy and videography of a Lifestyle / Entertainment Event (Festival, Concert etc.)
89. Innovative Use of Technology for Consumer Engagement at an Event
An experience/event designed for any stakeholder of a company with the objective to showcase the most effective use of technology to generate buzz, increase audience engagement and enhance customer experience.
90. Innovative Use of Event Tech Software at an Event
Innovative integration of event technology software to enhance attendee experiences, streamline operations, and achieve event objectives.
D. HOTEL & VENUE AWARDS: (05 CATEGORIES)
For the best venues of Metro India, Destination India and Destination Asia, across Business Events, Intimate Weddings, Big Fat Weddings, Lifestyle / Luxury Events and Convention Centers.
Each entry has to be described basis the following 5 aspects in all 10 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)
91. Best Venue for Corporate Incentives – Destination India
A 5-star Hotel, in a destination-city of India, favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property / vicinity offers can be included there in
92. Best Venue for Business Events – Destination India (Under 200 delegates)
A 5-star Hotel in a destination-city of India, favoured for its business events facilities for engagements less than 200 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes.
93. Best Venue for Business Events – Destination India (More than 200 delegates)
A 5-star Hotel, in a destination-city of India, favoured for its business events facilities for engagements larger than 200 delegates. Typically, large Conferences, Conventions, Congresses and the like.
94. Best Venue for Intimate Weddings & Celebrations – Destination India (Under 200 delegates)
A 5-star Hotel, in a destination-city of India, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 200 close family, friends and guests.
95. Best Venue for Big Fat Weddings – Destination India (200+ delegates)
A property, in a destination-city of India, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests.
E. LIVE QUOTIENT AWARDS: (11 CATEGORIES)
LIVE Quotient Awards (Group E), strives to represent and showcase the industry’s buzziest live entertainers and artistes.
Each entry has to be described basis the following 5 aspects in all 21 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)
96. Best Master of Ceremonies for Corporate & Lifestyle Events – Female
Recognizing a female Master of Ceremony who has demonstrated exceptional skill, charisma, and professionalism in hosting a corporate or lifestyle event. This award celebrates her ability to engage and connect with the audience, manage event flow seamlessly, and create a memorable experience through her dynamic presence and effective communication.
97. Best Master of Ceremonies for Corporate & Lifestyle Events - Male
Recognizing a male Master of Ceremony who has demonstrated exceptional skill, charisma, and professionalism in hosting a corporate or lifestyle event. This award celebrates her ability to engage and connect with the audience, manage event flow seamlessly, and create a memorable experience through her dynamic presence and effective communication.
98. Best Master of Ceremonies at Weddings / Social Event - Female
Recognizing a female Master of Ceremony who has demonstrated exceptional skill, charisma, and professionalism in hosting a Wedding / Social Event. This award celebrates her ability to engage and connect with the audience, manage event flow seamlessly, and create a memorable experience through her dynamic presence and effective communication.
99. Best Master of Ceremonies at Weddings & Social Events – Male
Recognizing a male Master of Ceremony who has demonstrated exceptional skill, charisma, and professionalism in hosting a Wedding / Social Event. This award celebrates her ability to engage and connect with the audience, manage event flow seamlessly, and create a memorable experience through her dynamic presence and effective communication.
100. Best Singer for a Wedding & Social Event
Recognizing a singer who has delivered an outstanding performance at a wedding or social event, captivating the audience with their vocal talent, stage presence, and ability to create a memorable atmosphere. This award celebrates the artist's versatility, musicality, and ability to connect emotionally with the audience, enhancing the overall experience of the celebration.
101. Best Band for a Wedding and Social Event
Recognizing a band that has provided an exceptional musical performance at a wedding or social event, creating a vibrant and memorable atmosphere. This award celebrates the band's musical talent, versatility, and ability to engage and energize the audience, elevating the overall experience with their dynamic performances and seamless entertainment.
102. Best Band for a Corporate and Lifestyle Event
Recognizing a band that has provided an exceptional musical performance at a Corporate and Lifestyle Event, creating a vibrant and memorable atmosphere. This award celebrates the band's musical talent, versatility, and ability to engage and energize the audience, elevating the overall experience with their dynamic performances and seamless entertainment.
103. Best DJ at a Wedding / Social Event
Recognizing a DJ who has delivered an exceptional performance at a wedding or social event, curating the perfect musical atmosphere and energizing the crowd. This award celebrates the DJ’s creativity, versatility, and ability to read the room, ensuring the soundtrack of the event keeps guests engaged and entertained throughout.
104. Best Dance Troupe / Choreographer at a Wedding & Social Event
Recognizing a dance troupe or choreographer for their outstanding performance at a wedding or social event. This award highlights their creativity, precision, and ability to craft captivating routines that resonate with the audience, adding flair and excitement to the celebration.
105. Best Dance Troupe / Choreographer at a Corporate & Lifestyle Event
Recognizing a dance troupe or choreographer for their exceptional performance at a corporate or lifestyle event. This award celebrates their ability to blend creativity, professionalism, and audience engagement, delivering a performance that aligns with the event’s theme and creates an unforgettable experience.
106. Best Innovative Act for an Event
Recognizing a truly unique and innovative act at an event that pushes the boundaries of creativity and entertainment. This award celebrates a performance or act that introduces a fresh concept, seamlessly blending creativity, technical skill, and audience engagement to deliver a memorable and extraordinary experience.