- Awards
- Categories
The 125 categories of WOW Awards Asia are divided into 5 groups encompassing every aspect of MICE, LIVE Marketing, Entertainment & Social Events. Events / Projects held in Asia or globally but originating from Asia are eligible to complete for the coveted metal.
Also, submit entries for Group A: Experiential Marketing Awards, Group B: Experiential Celebrations Awards, Group C: Experiential Management Awards, Group D: Experiential Venues Awards & Group E: Live Quotient Awards - Events / Campaigns / Projects executed by Asian companies and individuals (agencies, clients, venues and artists can enter relevant categories) between 1st April 2020 and 31st March 2022 are eligible to be submitted as entries for WOW Awards Asia 2022.
Deadline:
Entry Submission: 15th June 2022

A. EXPERIENTIAL MARKETING AWARDS: (44 CATEGORIES)
For Campaigns / Events / Activities / Initiatives of brands, corporations, associations, government bodies, etc. for a defined customer, for the purpose of promotion, communication and marketing.
Each entry has to be described basis the following 5 aspects in all 44 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)
1. Corporate Incentive of the Year - India / International (On-ground + Digital)
An experience/event designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions/incentivize/motivate/recognize. (Multi-city/one-day) executed within India or outside India (On-ground + Digital)
2. Corporate Conference of the Year under 250 delegates (On-ground + Digital)
A conference or meeting featuring knowledge-exchange, educational sessions, designed for any stakeholder group (employee, dealer, trade) of a company attended by less than 250 delegates. (On-ground + Digital)
3. Corporate Training / Education Programme of the Year
An event / on-ground activity created with the sole purpose of training a stakeholder group about a product / service / offering of a company / organisation. Entry should highlight the training module and its effectiveness.
4. Corporate Training / Education Programme of the Year - Digital
An virtual/online activity created with the sole purpose of training a stakeholder group about a product / service / offering of a company / organisation. Entry should highlight the training module and its effectiveness.
5. Corporate Team Building Activity of the Year
An activity as part of a programme or standalone, where groups of stakeholders engage in a common task / goal that enhances team working / dynamics.
6. Corporate Team Building Activity of the Year - Digital
A virtual/online activity by and for a brand as a part of a programme or standalone, where groups of stakeholders engage in a common task/goal that enhances team working/dynamics.
7. Best Employee Engagement Campaign - Digital
A virtual/online engagement campaign as part of a programme or standalone, where groups of employees engage in a common task / goal that enhances team working / dynamics.
8. Best Business Campaign for a Corporate for Target Audience ( like dealers, sellers) - Digital
A virtual/online business campaign by a brand for its clients like dealers, sellers with the main aspect of engaement in a common task / goal that enhances the business.
9. Virtual Association / Industry Convention of the Year
The virtual annual event of an industry segment / industry association, with aspects of a conference or a meeting, business exchange, knowledge sessions, gala evening and / or exhibition
10. Virtual Entertainment Event of the Year
A virtual entertainment event that includes aspects of entertainment and stood out on the parameters of design, management, art, entertainment, execution and impact.
11. Promotion / Activation for Branding Awareness
A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service
12. Promotion of the Year for Brand Awareness - Digital
A virtual/online brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service
13. Promotion / Activation of the Year for Sales Volume
A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service.
14. Digital Promotion for an On-ground Activity / Event / Property
Digital promotion that has been done for an on-ground event on social media platform, website, app.
15. Luxury Brand Activation of the Year
A brand activation involving one or multiple luxury brand/s showcasing to the right / relevant TG.
16. Contact Program of the Year (school / college / society / community / youth)
A brand promotion that involves identifying a group of individuals and creating a promotion / activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural / special interest / or other communities.
17. Contact Program of the Year (school / college / society / community / youth) - Digital
A virtual/online brand promotion that involves identifying a group of individuals and creating a promotion / activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural / special interest / or other communities.
18. B2B Marketing Programme of the Year
A campaign designed to engage with any stakeholder (employee, dealer, trade) of a company with the objective to communicate brand message. The programme must highlight LIVE interactions as part of the overall activity.
19. CSR Campaign of the Year by a Brand
An activation created with the objective of a brand promoting / supporting or creating awareness about a social cause.
20. Special Event of the Year for a Brand
A LIVE event by or for a brand with the main aspect of engagement being entertainment/sports/art/culture and other lifestyle elements.
21. Media Event of the Year for a Brand
An event designed specifically to communicate to members of the media. Entries must display efficiency of the message delivery and the resulting impact.
22. Special Event of the Year for Government / Federation / Association
An On-ground showcase event by any department of the Government / Federation / Association
23. Special Event of the Year for Government / Federation / Association - Digital
A Digital showcase event by any department of the Government / Federation / Association virtually.
24. Festival of the Year – Music (On-ground + Digital)
A chain of on-ground or virtual events / activities engaging an audience around the central showcase of Music.
25. Festival of the Year – Art / Culture / Lifestyle (On-ground + Digital)
A chain of on-ground or virtual events / activities engaging an audience around the central showcase of Art / Culture / Lifestyle
26. Sport Event Property of the Year (On-ground + Digital)
A sustainable, engagement platform centered around a sport / E-sports (On-ground or virtual). Entries must display year-on-year evolution and resulting success of the property.
27. Concert of the Year - Digital
A on-ground or virtual concert engaging an audience around the central showcase of Art / Culture / Lifestyle
28. New Intellectual Property of the Year (On-ground + Digital)
An on-ground event / activation that has been created within the year and has been as a recurring / sustainable property, to take place year-on-year.
29. Live Stream Events of Year
An event which is streamed Live by or for a brand with the main aspect of engagement being entertainment/sports/art/culture and other lifestyle elements.
30. Branded Content of the Year
Use of most effective and creative incorporation of branded content by a brand, agency or an organisation with the main aspect of engagement being entertainment/sports/art/culture and other lifestyle elements.
31. Global Event Done in India/Special Global activation of the Year
A global brand promotion involving engagement with an audience in India, allowing an opportunity to know more about the brand or sample the brand's product/service
32. Audience Engagement Technology & Event App for the Year by Agencies
Agency's achievement in conceptualising and delivering audience engagement through innovative technology or an app
33. Best Covid Safety Event of the Year
An event that stood out on the parameters of undertaking Covid safety protocols/measurements set by the government through design, management, art, entertainment, execution and impact.
34. Studio Launch for the Year
Opening of a new studio by a company/brand with the main aspect of engagement being entertainment/art/culture and other lifestyle elements.
35. Best Tourism Event of the Year
An event designed specifically to engage audiences to promote tourism. Entries must display efficiency of the message delivery and the resulting impact.
36. Best Digital Event of the Year - Corporate
The virtual annual event of a corporate with an aspect of a conference or a meeting, business exchange, knowledge sessions, gala evening and / or exhibition
37. Business / B-2-B / Knowledge-Exchange Property of the Year (On-ground + Digital)
A sustainable, B-2-B engagement platform for business / knowledge exchange(On-ground + Digital). Entries must display year-on-year evolution and resulting success of the property.
38. Best Use of Online and Offline, Hybrid Event for a Corporate
Planning, designing and executing a corporate event using both online and offline medium.
39. Launch of Online Gaming
A launch event of an online gaming by or for a brand with the main aspect of engagement being sports/esports/entertainment/art/culture and other lifestyle elements.
40. Digital E-Sport Event of the Year
A virtual/online gaming event by or for a brand with the main aspect of engagement being esports.
41. Gaming Event of the Year
A gaming event by or for a brand with the main aspect of engagement being sports/esports
42. Best MICE Events with up to 100 Attendees - Domestic
A meeting, conference, incentive or exhibition featuring knowledge-exchange, educational sessions, designed for any stakeholder group (employee, dealer, trade) of a company attended upto 100 delegates within India. (on ground or virtual)
43. Best MICE Events with up to 100 Attendees - International
A meeting, conference, incentive or exhibition featuring knowledge-exchange, educational sessions, designed for any stakeholder group (employee, dealer, trade) of a company attended upto 100 delegates outside India. (on ground or virtual)
44. Best CSR initiative in Covid Time
An activation created with the objective of a brand promoting / supporting or creating awareness during Covid time.
B. EXPERIENTIAL CELEBRATIONS AWARDS: (21 CATEGORIES)
For various aspects of weddings, celebratory and social events.
Each entry has to be described basis the following 5 aspects in all 21 categories
- Executive Summary (Character limit: 1200)
- Brief Background / Requirement by Client (Character Limit: 1200)
- Concept / Idea Suggested(Character Limit: 1200)
- Details of execution / Challenges in execution (Character Limit: 2400)
- Details of Results Achieved / Client Testimonial/s (if Applicable) (Character Limit: 1800)
45. Experiential Celebration of the Year
The full series of functions, celebrations and ceremonies as part of a wedding or a milestone or any social event including all aspects of Entertainment, Décor, F&B; etc.
46. Pre-wedding Celebration of the Year
A pre-wedding event that stood out on the parameters of design, management, art, entertainment, execution and impact. (Mehndi, Youngsters Party, Sangeet, Engagement, Cocktail, Wedding Shower)
47. Wedding Celebration of the Year
A main wedding celebration that stood out on the parameters of design, management, art, entertainment, execution and impact.
48. Post Wedding Celebration of the Year
A post-wedding event that stood out on the parameters of design, management, art, entertainment, execution and impact. (Reception, Sangeet)
49. Special Moment in a Social Event
The high point of a social event/function that created a WOW Moment for the entire wedding/event celebration.
50. Anniversary/Birthday Celebration of the Year
An anniversary/birthday celebration that stood out on the parameters of design, management, art, entertainment, execution and impact.
51. Destination Wedding / Social Event of the Year – India
A wedding/social event which used a destination in India, in which it was hosted in a prominent manner.
52. Destination Wedding / Social Event of the Year – International
A wedding/social event which used an International destination, in which it was hosted in a prominent manner.
53. Entertainment Design for a Social Event
A social event big or small that includes aspects of entertainment, that integrates into the overall format of the function.
54. F&B Experience - Concept, Design, Presentation for a Social Event
The food and beverage management and execution from a social event.
55. Décor / Theme Integration for a Social Event
The décor/design elements as a part of a big/small/pre -wedding or main wedding event.
56. Use of Flowers / Floral Installation at a Social Event
Use of floral décor, flowers in form of design elements/art installations or others at a social event.
57. Invitation / Merchandise for a Social / Wedding Celebration
Invitation / Stationery / Merchandising for a wedding function, main wedding or any other kind of social event.
58. Photography of a Social / Wedding Celebration
Still photography at a wedding function, main wedding or any other kind of social event
59. Videography of a Social / Wedding Celebration
Videography at a wedding function, main wedding or any other kind of social event.
60. Pre-Wedding / Social Celebration Photography
Still photography done before the wedding / celebration or any other kind of social event.
61. Pre-Wedding Videography
A video / film created before the main wedding / celebration or any other kind of social event.
62. Innovation in Capturing a Social / Wedding Event for Social Media
The capturing and curation of a Wedding / Social Event for Social Media involving all aspects of the pre wedding / main wedding celebration & any other event related event.
63. Best Covid Safety Wedding of the year
A main wedding celebration that stood out on the parameters of undertaking Covid safety protocols/measurements set by the government through design, management, art, entertainment, execution and impact.
64. Best Digital wedding of the year
A main virtual/online wedding celebration that stood out on the parameters of design, management, art, entertainment, execution and impact.
65. Digital Invitation of the year
Virtual or digital design for Invitation / Stationery / Merchandising for a wedding function, main wedding or any other kind of social event.
C. EXPERIENTIAL MANAGEMENT AWARDS: (23 CATEGORIES)
For delivering technical and production support to bring alive an event / experience successfully.
Each entry has to be described basis the following 5 aspects in all 23 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)
66. Audience Engagement Technology & Event App for the Year
Achievement in conceptualising and developing an innovative technology or an app to engage audiences.
67. AR/VR Technologies & Content for the Year
Best use of AR/VR Technologies & content to effectively and creatively engage audiences.
68. Best Use of Multimedia Technologies
Achievement in conceptualising and delivering a campaign/event through the use of multimedia technology like text, graphics, animations, video, and sound.
69. Best DIY (Do-It-Yourself) Virtual Events Platform
Achievement in conceptualising and delivering a DIY (Do-it Yourself) virtual events platform to customise event with different functionalities, designs and end to end Tech Support.
70. Real-Time Live 3D Virtual Tech Platform
Achievement in conceptualising and delivering a 3D Virtual Tech Platform that hosts real-time live events that are accessible across devices.
71. Virtual Exhibition Platform for B2B Companies
Achievement in conceptualising and delivering a Virtual/Online Exhibition platform that helps B2B companies to customize the branding on their virtual booths and virtual lobby.
72. Achievement in Production Management
Delivery of end-to-end production of an event while overcoming execution challenges
73. Achievement in Lighting Solution
Delivery of unique / highly technical / superior lighting design solutions at an event.
74. Achievement in Trussing Solution
Delivery of trussing services at an event while overcoming logistical/safety challenges.
75. Achievement in Audio Solution
Delivering sound technology/equipment at an event to achieve acoustic excellence.
76. Achievement in Audio-Visual Solution
Achievement of challenges related to the elements and installation of Audio Visual Technology creatively.
77. Achievement in SFX / Pyrotechnic
Challenges and creative inputs related to the elements of SFX/Pyrotechnic at an event.
78. Achievement in Projection Mapping
Achievement in conceptualising and delivering projection mapping at an event.
79. Achievement in Audio-visual Film
Achievement in creating original / creative audio-visual film specifically for and played-back at a LIVE event / engagement.
80. Achievement in Tent Solutions
Achievement in setting up/delivering tent solutions for an event.
81. Achievement in Design Construct / Fabrication
Execution, design and fabrication of sets, stalls, displays, installations, etc. as part of an event / experience.
82. Innovation in Interactive Technology
Any innovation in the integration of interactive technology like apps, AR, VR, gamification and other such technologies.
83. Innovation in Augmented Reality
Innovation primarily focused on the integration of Augmented Reality within the larger event
84. Innovation in Virtual Reality
Innovation primarily focused on the integration of Virtual Reality within the larger event
85. Achievement in Hospitality / Logistic
Planning, designing and executing logistic and hospitality requirements for an event.
86. Achievement in Show Running / Stage Management
Show flow, fluidity in event proceedings, backstage handling, show running and stage management for an event.
87. Innovation in Capturing a Lifestyle / Entertainment Event
Innovation in capturing the whole event including photogrpaghy and videography of a Lifestyle / Entertainment Event (Festival, Concert etc.)
88. Innovation in Capturing a Corporate / Branded Event
Innovation in capturing the whole event including photogrpaghy and videography of a Corporate / Branded Event (Brand Launch, MICE Events etc.)
D. EXPERIENTIAL VENUES AWARDS: (15 CATEGORIES)
For the best venues of Metro India, Destination India and Destination Asia, across Business Events, Intimate Weddings, Big Fat Weddings, Lifestyle / Luxury Events and Convention Centers.
Each entry has to be described basis the following 5 aspects in all 15 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)
89. Best Venue for Corporate Incentives – Metro India
A 5-star Hotel, in a metro-city of India, favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property / vicinity offers can be included there in.
90. Best Venue for Corporate Incentives – Destination India
A 5-star Hotel, in a destination-city of India, favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property / vicinity offers can be included there in
91. Best Venue for Corporate Incentives – Destination Asia
A 5-star Hotel, in Asia, favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property / vicinity offers can be included there in.
92. Best Venue for Business Events – Metro India (Under 200 delegates)
A 5-star Hotel, in a metro-city of India, favoured for its business events facilities for engagements less than 200 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes.
93. Best Venue for Business Events – Destination India (Under 200 delegates)
A 5-star Hotel in a destination-city of India, favoured for its business events facilities for engagements less than 200 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes.
94. Best Venue for Business Events – Destination Asia (Under 200 delegates)
A 5-star Hotel in Asia, favoured for its business events facilities for engagements less than 200 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes.
95. Best Venue for Business Events – Metro India (More than 200 delegates)
A 5-star Hotel, in a metro-city of India, favoured for its business events facilities for engagements larger than 200 delegates. Typically, large Conferences, Conventions, Congresses and the like.
96. Best Venue for Business Events – Destination India (More than 200 delegates)
A 5-star Hotel, in a destination-city of India, favoured for its business events facilities for engagements larger than 200 delegates. Typically, large Conferences, Conventions, Congresses and the like.
97. Best Venue for Business Events – Destination Asia (More than 200 delegates)
A 5-star Hotel, in Asia favoured for its business events facilities for engagements larger than 200 delegates. Typically, large Conferences, Conventions, Congresses and the like.
98. Best Venue for Intimate Weddings & Celebrations – Metro India (Under 200 delegates)
A 5-star Hotel, in a metro-city of India, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 200 close family, friends and guests.
99. Best Venue for Intimate Weddings & Celebrations – Destination India (Under 200 delegates)
A 5-star Hotel, in a destination-city of India, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 20 close family, friends and guests.
100. Best Venue for Intimate Weddings & Celebrations – Destination Asia (Under 200 delegates)
A 5-star Hotel, in Asia, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 200 close family, friends and guests.
101. Best Venue for Big Fat Weddings – Metro India (200+ delegates)
A property, in a metro-city of India, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests.
102. (On-ground + Digital)Best Venue for Big Fat Weddings – Destination India (200+ delegates)
A property, in a destination-city of India, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests. (On-ground + Digital)
103. Best Venue for Big Fat Weddings – Destination Asia (200+ delegates)
A property, in Asia, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests.
E. LIVE QUOTIENT AWARDS: (22 CATEGORIES)
LIVE Quotient Awards (Group E), strives to represent and showcase the industry’s buzziest live entertainers and artistes.
Each entry has to be described basis the following 5 aspects in all 22 categories:
- Executive Summary (Character Limit: 1200)
- Brief / Objective (Character limit: 1200)
- Concept (Character limit: 1200)
- Execution / Amplification (Character limit: 2400)
- Results / Scale (Character limit: 1800)