WOW Awards Asia 2024 – Categories in 5 ‘EXPERIENTIAL’ groups – MICE/Business, Marketing, Event Intellectual Properties, Celebrations & Management

Awards
Categories

The 100 categories of WOW Awards Asia are divided into 5 groups encompassing every aspect of Experiential Marketing, MICE, LIVE Events, Entertainment, Wedding & Social Events.

Events / Campaigns / Projects executed by Asian companies and individuals (agencies, clients, venues and artists can enter relevant categories) between 1st April 2017 and 31st March 2018 are eligible to be submitted as entries for WOW Awards Asia 2018. Events / Projects held globally but originating from Asia are also eligible.

A. EXPERIENTIAL MARKETING CATEGORIES: (31 CATEGORIES)

For Campaigns / Events / Activities / Initiatives of brands, corporations, associations, government bodies, etc. for a defined consumer, for the purpose of promotion, communication and marketing.

Each entry has to be described basis the following 5 aspects in all 31 categories of Experiential Marketing:

Executive Summary (Character Limit: 1200)
Brief / Objective (Character limit: 1200)
Concept (Character limit: 1200)
Execution / Amplification (Character limit: 2400)
Results / Scale (Character limit: 1800)

A.1 MICE / Business Events (6 Categories) Powered By:

1. Corporate Incentive of the Year

An experience / event designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement / milestone / other momentous occasions / incentivize / motivate / recognize. (Multi-city/one-day). Click here to register

2. Corporate Meeting of the Year

An exclusive gathering of important stakeholders with the objective of knowledge-exchange, business discussion etc. Click here to register

3. Corporate Conference of the Year

A conference designed for any stakeholder group (employee, dealer, trade) of a company. Click here to register

4. Association Convention / Congress of the Year

The annual event of an industry association, with aspects of a conference or a meeting, business exchange, knowledge sessions, gala evening or exhibition. Click here to register

5. Corporate Training / Education programme of the Year

An event / on-ground activity created with the sole purpose of training a stakeholder group about a product / service / offering of a company / organisation. Click here to register

6. Corporate Team Building Activity of the Year

An activity as part of a programme or standalone, where groups of stakeholders engage in a common task / goal that enhances team working / dynamics. Click here to register

A.2 Brand Marketing (14 Categories)

7. Sponsorship Activation of the Year

Promotion/Activation done for a brand for an event which the brand sponsored/associated with as a partner. The event can be of any genre. Click here to register

8. On-ground Promotion of the Year for Brand Awareness

A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service. Click here to register

9. On-ground Promotion of the Year for Sales Volume

A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service. Click here to register

10. Contact Program of the Year (school / college / society / community / youth)

A brand promotion that involves identifying a group of individuals and creating a promotion / activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities. Click here to register

11. Rural Activation of the Year

A brand campaign involving engagement specifically with an audience in small towns and villages/rural hinterlands for the purpose of creating brand awareness or increasing sales volumes for the brand product/service. Click here to register

12. Exhibition Presence / Stall of the Year

Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, competing brands / services are also showcasing within the same platform. Click here to register

13. Integrated Media Campaign of the Year by a Brand

A brand promotion campaign that involves the use of at least two other mediums along with the on-ground activation/promotion/event. Click here to register

14. B2B marketing programme of the Year

A campaign designed to engage with any stakeholder (employee, dealer, trade) of a company with the objective to communicate brand message. The programme must highlight LIVE interactions as part of the overall activity. Click here to register

15. Digital Promotion for an On-ground Activity / Event / Property

A combination of all digital presence of a property including website, app, social media etc.

Click here to register

16. CSR Campaign of the Year by a Brand

An activation created with the objective of a brand promoting / supporting or creating awareness about a social cause. Click here to register

17. Launch Event of the Year

A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG. Click here to register

18. Brand Experience of the Year (best use of experiential marketing)

A campaign that exemplifies the use of the experiential marketing medium in the best manner with the objective of promoting a brand.

Click here to register

19. Special Event of the Year for a Brand

A LIVE event by or for a brand with the main aspect of engagement being entertainment / sports / art / culture and other lifestyle elements. Click here to register

20. Media Event of the Year for a Brand

An event designed specifically to communicate to members of the media. Entries must display efficiency of the message delivery and the resulting impact.

Click here to register

A.3 Special Events (3 Categories)

21. Concert of the Year

A large format showcase of entertainment to a consumer base through ticket sales. Click here to register

22. Opening / Closing Ceremony of the Year

The opening / closing ceremony related to a large-format sporting league / tournament / event. Click here to register

23. Government Special Event of the Year

A showcase event by any department of the Government. Click here to register

A.4 Event Intellectual Properties (8 Categories)

24. Exhibition / Tradeshow Property of the Year

Entries must display year-on-year evolution and resulting success of an exhibition property. Click here to register

25. Rural Engagement Property of the Year

A sustainable, engagement platform specifically targeted to audiences in small towns and villages. Entries must display year-on-year evolution and resulting success of the property.

Click here to register

26. Festival of the Year – Music

A chain of events / activities engaging an audience around the central showcase of Music. Click here to register

27. Festival of the Year – Art / Culture / Lifestyle

A chain of events / activities engaging an audience around the central showcase of Art / Culture / Lifestyle Click here to register

28. Sport Event Property of the Year

A sustainable, engagement platform centered around a sport / sports. Entries must display year-on-year evolution and resulting success of the property.. Click here to register

29. Business / B-2-B / Knowledge-Exchange Property of the Year

A sustainable, B-2-B engagement platform for business / knowledge exchange. Entries must display year-on-year evolution and resulting success of the property.

Click here to register

30. New Property of the Year

An on-ground event / activation that has been created within the year and is recurring in nature.

Click here to register

31. Televised Property of the Year

An event property that is created for television content. Click here to register

B. EXPERIENTIAL CELEBRATIONS CATEGORIES: (16 CATEGORIES) Powered By:

For various aspects of weddings, celebratory and social events.

https://visitabudhabi.ae/in-en/default.aspx

Each entry has to be described basis the following 5 aspects in all 16 categories of Experiential Celebrations:

Executive Summary (Character limit: 1200)
Brief Background / Requirement by Client (Character Limit: 1200)
Concept / Idea Suggested(Character Limit: 1200)
Details of execution / Challenges in execution (Character Limit: 2400)
Details of Results Achieved / Client Testimonial/s (if Applicable) (Character Limit: 1800)

32. Experiential Celebration of the Year

The full series of functions, celebrations and ceremonies as part of a wedding or a milestone or any social event including all aspects of Entertainment, Décor, F&B etc. Click here to register

33. Pre-wedding Celebration of the Year

A pre-wedding event that stood out on the parameters of design, management, art, entertainment, execution and impact. (Mehndi, Youngsters Party, Sangeet, Engagement, Cocktail, Wedding Shower) Click here to register

34. Wedding Celebration of the Year

A main wedding celebration that stood out on the parameters of design, management, art entertainment, execution and impact Click here to register

35. Post Wedding Celebration of the Year

A post-wedding event that stood out on the parameters of design, management, art, entertainment, execution and impact. (Reception, Sangeet) Click here to register

36. Special Moment in a Social Event

The high point of a social event/function that created a WOW Moment for the entire wedding/event celebration. Click here to register

37. Anniversary/Birthday Celebration of the Year

An anniversary/birthday celebration that stood out on the parameters of design, management, art, entertainment, execution and impact. Click here to register

38. Destination Wedding / Social Event of the Year – India

A wedding/social event which used a destination in India, in which it was hosted in a prominent manner. Click here to register

39. Destination Wedding / Social Event of the Year – International

A wedding/social event which used an International destination, in which it was hosted in a prominent manner. Click here to register

40. Use of Experiential / Non-traditional Venue for a Social / Wedding Celebration

A wedding / social event that was hosted in an offbeat / experiential / non-traditional venue. Click here to register

41. Entertainment Design for a Social Event

A social event big or small that includes aspects of entertainment, that integrates into the overall format of the function. Click here to register

42. F&B Experience - Concept, Design, Presentation for a Social Event

The food and beverage management and execution from a social event. Click here to register

43. Décor / Theme Integration for a Social Event

The décor/design elements as a part of a big/small/pre -wedding or main wedding event. Click here to register

44. Use of Flowers / Floral Installation at a Social Event

Use of floral décor, flowers in form of design elements/art installations or others at a social event. Click here to register

45. Photography of a Social / Wedding Celebration

Still photography at a wedding function, main wedding or any other kind of social event. Click here to register

46. Videography of a Social / Wedding Celebration

Videography at a wedding function, main wedding or any other kind of social event Click here to register

47. Invitation / Merchandise for a Social / Wedding Celebration

Invitation / Stationery / Merchandising for a wedding function, main wedding or any other kind of social event. Click here to register

C. EXPERIENTIAL MANAGEMENT CATEGORIES (13 CATEGORIES)

Only Service Providers can enter this category. Not agencies. If an agency has played a pivotal role, an exception can be made wherein the entry is jointly submitted by the service provider along with the agency.

Each entry has to be described basis the following 5 aspects in all 13 categories of Experiential Business:

Executive Summary (Character Limit: 1200)
Description of the event / activity (Character limit: 1200)
Brief from Client / Requirement by Client (Character limit: 1200)
Concept (Character limit: 1200)
Details of execution / Challenges in execution (Include client testimonials, if any) (Character limit: 2400)

48. Achievement in Production Management

Delivery of end-to-end production of an event while overcoming execution challenges Click here to register

49. Achievement in Lighting Solution

Delivery of unique / highly technical / superior lighting design solutions at an event. Click here to register

50. Achievement in Trussing Solution

Delivery of trussing services at an event while overcoming logistical/safety challenges. Click here to register

51. Achievement in Audio Solution

Delivering sound technology/equipment at an event to achieve acoustic excellence. Click here to register

52. Achievement in Audio-Visual Solution

Achievement of challenges related to the elements and installation of Audio Visual technology creatively. Click here to register

53. Achievement in SFX / Pyrotechnic

Challenges and creative inputs related to the elements of SFX/Pyrotechnic at an event.

Click here to register

54. Achievement in Projection Mapping

Achievement in conceptualising and delivering projection mapping at an event.

Click here to register

55. Achievement in Audio-visual Film

Achievement in creating original / creative audio-visual film specifically for and played-back at a LIVE event / engagement. Click here to register

56. Achievement in Tent Solutions

Achievement in setting up/delivering tent solutions for an event. Click here to register

57. Achievement in Design Construct / Fabrication

Execution, design and fabrication of sets, stalls, displays, installations, etc. as part of an event / experience. Click here to register

58. Innovation In Interactive Technology

Any innovation in the integration of interactive technology like apps, AR, VR, gamification and other such technologies Click here to register

59. Achievement in Hospitality / Logistic

Planning, designing and executing logistic and hospitality requirements for an event. Click here to register

60. Achievement in Show Running / Stage Management

Show flow, fluidity in event proceedings, backstage handling, show running and stage management for an event. Click here to register

D. EXPERIENTIAL VENUES AWARDS CATEGORIES (20 CATEGORIES)

The following categories are to be entered for work done within the eligibility year of the WOW Awards 2018.

Each entry has to be described basis the following 5 aspects in all 20 categories of Experiential Business:

Executive description of the hotel for events (Character limit: 1200)
Physical attributes of the hotel that make it a great venue for events (Mention: Year of Hotel | Total Room Inventory | Top Event Facilities) (Character limit: 2400)
Services specifically offered to elevate the event planning experience at the hotel
Overview of the hotel’s F&B expertise (Character Limit: 1200)
What makes the venue the best in the nominated category? (Character Limit: 1800)

61. Best Venue for Corporate Incentives – Metro India

A 5-star Hotel, in a metro-city of India,favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property/ vicinity offers can be included there in.

Click here to register

62. Best Venue for Corporate Incentives – Destination India

A 5-star Hotel, in a destination-city of India,favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property/ vicinity offers can be included there in. Click here to register

63. Best Venue for Corporate Incentives – Destination UAE

A 5-star Hotel, in the UAE,favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property/ vicinity offers can be included there in. Click here to register

64. Best Venue for Corporate Incentives – Destination Asia

A 5-star Hotel, in Asia,favoured for its aspirational hospitality, such that stakeholder incentives can be hosted here, and the other elements of engagement that the property/ vicinity offers can be included there in. Click here to register

65. Best Venue for Business Events – Metro India (Under 500 Pax)

A 5-star Hotel, in a metro-city of India,favoured for its business events facilities for engagements less than 500 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes. Click here to register

66. Best Venue for Business Events – Destination India (Under 500 Pax)

A 5-star Hotel in a destination-city of India,favoured for its business events facilities for engagements less than 500 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes. Click here to register

67. Best Venue for Business Events – Destination UAE (Under 500 Pax)

A 5-star Hotel in the UAE,favoured for its business events facilities for engagements less than 500 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes Click here to register

68. Best Venue for Business Events – Destination Asia (Under 500 Pax)

A 5-star Hotel in Asia,favoured for its business events facilities for engagements less than 500 delegates. Typically for Meetings, smaller Conferences, Workshops and the likes. Click here to register

69. Best Venue for Business Events – Metro India (More than 500 delegates)

A 5-star Hotel, in a metro-city of India,favoured for its business events facilities for engagements larger than 500 delegates. Typically large Conferences, Conventions, Congresses and the like. Click here to register

70. Best Venue for Business Events – Destination India (More than 500 delegates)

A 5-star Hotel, in a destination-city of India,favoured for its business events facilities for engagements larger than 500 delegates. Typically large Conferences, Conventions, Congresses and the like. Click here to register

71. Best Venue for Business Events – Destination UAE (More than 500 delegates)

A 5-star Hotel, in the UAEfavoured for its business events facilities for engagements larger than 500 delegates. Typically large Conferences, Conventions, Congresses and the like. Click here to register

72. Best Venue for Business Events – Destination Asia (More than 500 delegates)

A 5-star Hotel, in Asiafavoured for its business events facilities for engagements larger than 500 delegates. Typically large Conferences, Conventions, Congresses and the like. Click here to register

73. Best Venue for Intimate Weddings & Celebrations – Metro India (Under 200 Pax)

A 5-star Hotel, in a metro-city of India, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 250 close family, friends and guests. Click here to register

74. Best Venue for Intimate Weddings & Celebrations – Destination India (Under 200 Pax)

A 5-star Hotel, in a destination-city of India, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 250 close family, friends and guests. Click here to register

75. Best Venue for Intimate Weddings & Celebrations – Destination UAE (Under 200 Pax)

A 5-star Hotel, in the UAE, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 250 close family, friends and guests. Click here to register

76. Best Venue for Intimate Weddings & Celebrations – Destination Asia (Under 200 Pax)

A 5-star Hotel, in Asia, that lends quaint intimacy, great detailing and attention to smallest requirements of discerning customers looking to host their most important, high-profile affairs, usually involving less than 250 close family, friends and guests. Click here to register

77. Best Venue for Big Fat Weddings – Metro India (200+ Pax)

A property, in a metro-city of India, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests. Click here to register

78. Best Venue for Big Fat Weddings – Destination India (200+ Pax)

A property, in a destination-city of India, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests. Click here to register

79. Venue for Big Fat Weddings – Destination UAE (200+ Pax)

A property, in the UAE, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests. Click here to register

80. Best Venue for Big Fat Weddings – Destination Asia (200+ Pax)

A property, in Asia, that lends grandeur and opulence and highest standards of Hospitality and logistical capabilities to host larger weddings, usually of over 200 guests. Click here to register

E. LIVE QUOTIENT AWARDS CATEGORIES: (21 CATEGORIES)

The following categories are to be entered for work done within the eligibility year of the WOW Awards 2018.

Each entry has to be described basis the following 5 aspects in all 18 categories of Experiential Management:

1. Executive Summary: Key Highlights of the Year (2017-18) (Character Limit: 1200)
2. Introduce Yourself and Describe YourEvolution as an Artist in 2017-18 (Character Limit: 2400)
3. Share details of the 10 most prominent events of the Year (2017-18): Agency / Client | Date | Type of Event
4. Share highlights of Your most important Achievements of the Year (2017-18) (Character Limit: 1200)
5. Client Testimonials (Character Limit: 1200)