By Roshan Abbas on behalf of Event and Entertainment Management Association of India (EEMA)

Endless Possibilities; Unlimited Effectiveness: The True Potential of Experiential Marketing

Does your brand have the guts to see past product sales and brand awareness? Create change, influence behaviour, be remembered forever!

A session designed to open your mind to the endless possibilities of an experiential campaign. Stretching your imagination, widening your horizons of the capabilities of an engagement. You’ll never limit your expectations of an experiential marketing programme, ever again!

In the past decade we have seen a complete swing in the brand equity of India – from negative to positive. With the advent of PM Narendra Modi - a master of harnessing the power of experience, from the creation of events like Vibrant Gujarat; supporting infrastructure projects like Mahatma Mandir, Ahmedabad; the memorable Holographic Projection during his election campaign; or even the micro outreach effort like 'Chai pe Charcha'. He has mastered every format of experiential – mega to micro.

- The Nation is now awakening to the power of experience with investment summits, cultural festivals, tourism fairs and trade shows.
- The past two years have also broken the myth – that treading the Government path is fraught with corruption. There is a transparency and a respect for professionalism and award on merit.
- The onus and responsibility in now on the experiential industry to partner in Nation building, with the unique opportunity to create their own legacy!

If you’re wondering how much ExM budget for the most happening brands in India and around the globe, are going to be affected in the near future; how the use of digital platforms will evolve; or what the role of technology in future engagements will be? Think no further, for the top marketers themselves, will reveal these.

This session will feature the outcomes of EVENTFAQS and CS Direkt’s ‘Future Tends in ExM’ survey into the prevalence of experiential marketing amongst your peers. However, instead of broadcasting the outcomes, they will be communicated in unexpected ways and then elaborated by the audience itself. This specially designed session is a unique example of the innovative formats developed by the meeting designers of MindMeeting from the Netherlands. Together with their Indian partners of SEES they will integrate state-of-the-art, hands-on technological solutions in the session format. Prepare for an engaging experience!

Riding the waive of the Expo 2020 action! Learn about the unique opportunities that Dubai as a market can offer to IPs and Event owners, while also understanding the realities and opportunities in expanding to this extremely exciting next door market!

3 commandments to guarantee customer loyalty through engagement

If your experience strategy does not feature these three key components, you can rest assured your auto brand has not a single loyal customer! Auto-industry Experiential Expert, John Tulloch will explain why?

Global Account Director and Sr. VP, George P Johnson Experience Marketing, John brings with him 35 years of experience, with a special expertise working with every kind of automobile brand across the globe!

Panel Discussion: How are auto-brands creating differentiation amongst close competitors, thus winning customer loyalty?

- What are the efforts specifically to engage audiences that belong uniquely to your brand and cannot be replicated by your closest competitor?
- In the international markets (UK and USA, since they are most evolved) auto-brands have adopted certain experiential strategies, where are brands in the Indian market, as far as such evolutions go?
- What are the biggest challenges for an automobile brand to win customer loyalty through engagement? How can these be overcome?