The 70 categories of WOW Awards Asia are divided into 5 groups encompassing every aspect of the MICE, LIVE Marketing, Entertainment & Social Events.

A. MICE / BUSINESS EVENTS (8 CATEGORIES)

1. CORPORATE INCENTIVE EVENT OF THE YEAR (STANDALONE)

An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions. The standalone event can be part of a multi-day incentive programme. Click here to register

2. CORPORATE INCENTIVE PROGRAMME OF THE YEAR

An event (multi-day event) designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate/recognize. Click here to register

3. CORPORATE MEETING OF THE YEAR

An exclusive gathering of important stakeholders with the objective of knowledge-exchange, business discussion etc. Click here to register

4. CORPORATE CONFERENCE OF THE YEAR

A conference designed for any stakeholder group (employee, dealer, trade) of a company. Click here to register

5. ASSOCIATION CONVENTION OF THE YEAR

The annual event of an industry association, with aspects of a conference, knowledge sessions, gala evening and most often an exhibition as well. Click here to register

6. CORPORATE TRAINING / EDUCATION PROGRAMME OF THE YEAR

An event / on-ground activity created with the sole purpose of training a stakeholder group about a product / service / offering of a company / organisation. Click here to register

7. CORPORATE TEAM BUILDING ACTIVITY OF THE YEAR

An activity as part of a programme or stand alone, where groups of stakeholders engage in a common task / goal that enhances team working / dynamics. Click here to register

8. GOVERNMENT CONVENTION OF THE YEAR

A convention (business, industrial, economical, cultural etc.) where a Government department is the client. Click here to register

B. EXPERIENTIAL MARKETING (25 CATEGORIES)

9. BRAND ASSOCIATION WITH AN ENTERTAINMENT PLATFORM

A brand’s sponsorship of an entertainment event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

10. BRAND ASSOCIATION WITH A LIFESTYLE / ART PLATFORM

A brand’s sponsorship of a Lifestyle / Art / Cultural event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

11. BRAND ASSOCIATION WITH A SPORT PLATFORM

A brand’s sponsorship of a Sport event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

12. BRAND ASSOCIATION WITH A BUSINESS PLATFORM

A brand’s sponsorship of a Business / Knowledge exchange event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

13. ON-GROUND PROMOTION OF THE YEAR FOR BRAND AWARENESS

A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service. Click here to register

14. ON-GROUND PROMOTION OF THE YEAR FOR SALES VOLUME

A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service. Click here to register

15. SMALL BUDGET ON-GROUND PROMOTION OF THE YEAR

An on-ground brand promotion with the total promotion budget of USD 1000 or less in each city/ town. Click here to register

16. CONTACT PROGRAM OF THE YEAR (SCHOOL/COLLEGE/SOCIETY/COMMUNITY/YOUTH)

A brand promotion that involves identifying a group of individuals and creating a promotion/ activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities. Click here to register

17. RURAL ACTIVATION OF THE YEAR FOR SALES VOLUME

A brand campaign involving engagement specifically with an audience in small towns and villages and allowing an opportunity to purchase/place an order for the brand's product/ service. Click here to register

18. RURAL ACTIVATION OF THE YEAR FOR BRAND AWARENESS/ EDUCATION

A brand activation involving engagement specifically with an audience in small towns and villages, and allowing an opportunity to know more about the brand or sample the brand's product/service. Click here to register

19. EXHIBITION PRESENCE / STALL OF THE YEAR

Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, competing brands / services are also showcasing within the same platform. Click here to register

20. INTEGRATED MEDIA CAMPAIGN OF THE YEAR BY A BRAND

A brand promotion campaign that involves the use of at least two other mediums along with the on-ground activation/promotion/event. Click here to register

21. B2B MARKETING PROGRAMME OF THE YEAR

A campaign designed to engage with any stakeholder (employee, dealer, trade) of a company with the objective to communicate brand message. The programme must highlight LIVE interactions as part of the overall activity. Click here to register

22. DIGITAL MARKETING FOR AN ON-GROUND ACTIVITY / EVENT / PROPERTY

A combination of all digital presence of a property including website, app, social media etc. Click here to register

23. CSR CAMPAIGN OF THE YEAR

An activation created with the objective of a brand promoting / supporting or creating awareness about a social cause. Click here to register

24. SUSTAINABLE EVENT / ACTIVATION OF THE YEAR

An event / on-ground activity conceptualised and executed in the most sustainable manner (including efficient waste, energy, resource management) Click here to register

25. FUNDRAISER PROGRAMME OF THE YEAR

An event / activity that led to raising maximum funds for a social cause. Click here to register

26. LAUNCH EVENT OF THE YEAR

A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG. Click here to register

27. BRAND EXPERIENCE OF THE YEAR (BEST USE OF EXPERIENTIAL MARKETING)

A campaign that exemplifies the use of the experiential marketing medium in the best manner with the objective of promoting a brand. Click here to register

28. ENTERTAINMENT EVENT OF THE YEAR FOR A BRAND

A live event by / for a brand, with the main aspect of engagement being entertainment. Click here to register

29. LIFESTYLE EVENT OF THE YEAR FOR A BRAND

A live event by/for a brand, with the main aspect of engagement being art/culture/other lifestyle elements. Click here to register

30. SPORTS EVENT OF THE YEAR FOR A BRAND

A live event by/for a brand, with the main aspect of engagement being sports. Click here to register

31. MEDIA EVENT OF THE YEAR FOR A BRAND

An event designed specifically to communicate to members of the media. Entries must display efficiency of the message delivery and the resulting impact. Click here to register

32. CONCERT OF THE YEAR

A large format showcase of entertainment to a consumer base through ticket sales. Click here to register

33. OPENING/ CLOSING CEREMONY OF THE YEAR

The opening / closing ceremony related to a large-format sporting league / tournament / event. Click here to register

34. GOVERNMENT SPECIAL EVENT OF THE YEAR

A showcase event by any department of the Government. Click here to register

C. EVENT INTELLECTUAL PROPERTIES (9 CATEGORIES)

35. EXHIBITION / TRADESHOW PROPERTY OF THE YEAR

Entries must display year-on-year evolution and resulting success of an exhibition property. Click here to register

36. RURAL ENGAGEMENT PROPERTY OF THE YEAR

A sustainable, engagement platform specifically targeted to audiences in small towns and villages. Entries must display year-on-year evolution and resulting success of the property. Click here to register

37. FESTIVAL OF THE YEAR – MUSIC

A chain of events / activities engaging an audience around the central showcase of Music. Click here to register

38. FESTIVAL OF THE YEAR – ART/ CULTURE/ LIFESTYLE

A chain of events / activities engaging an audience around the central showcase of Art / Culture / Lifestyle. Click here to register

39. SPORT EVENT PROPERTY OF THE YEAR

A sustainable, engagement platform centered around a sport / sports. Entries must display year-on-year evolution and resulting success of the property. Click here to register

40. LIFESTYLE PROPERTY OF THE YEAR

A sustainable, engagement platform centered around showcase of art / culture / creativity. Entries must display year-on-year evolution and resulting success of the property. Click here to register

41. BUSINESS / B-2-B / KNOWLEDGE EXCHANGE PROPERTY OF THE YEAR

A sustainable, B-2-B engagement platform for business / knowledge exchange. Entries must display year-on-year evolution and resulting success of the property. Click here to register

42. NEW PROPERTY OF THE YEAR

An on-ground event / activation that has been created within the year and is recurring in nature. Click here to register

43. TELEVISED PROPERTY OF THE YEAR

An event property that is created for television content. Click here to register

D. EXPERIENTIAL CELEBRATIONS CATEGORIES: (15 CATEGORIES)
For various management and execution aspects of events across formats. Supply partners are encouraged to enter their best work in these categories. Agencies can also enter aspects of their projects in the below categories with due credits given to its supply partners.
Each entry has to be described basis the following 5 aspects in all 12 categories of Experiential Management:
1. Executive Summary (Character limit: 1200)
2. Description of the event / activity (Character limit: 1200)
3. Brief from Client / Requirement by Client (Character limit: 1200)
4. Concept (Character limit: 2400)
5. Details of execution / Challenges in execution (Include client testimonials, if any) (Character limit: 1800)

44. ENTERTAINMENT DESIGN FOR AN INTIMATE WEDDING CELEBRATION

45. ENTERTAINMENT DESIGN FOR A LARGE FORMAT WEDDING CELEBRATION

46. ENTERTAINMENT DESIGN FOR A MILESTONE CELEBRATION

47. F&B EXPERIENCE - CONCEPT, DESIGN, PRESENTATION

48. DECOR / AMBIENT DESIGN AT AN INTIMATE WEDDING CELEBRATION

49. DECOR / AMBIENT DESIGN AT A LARGE FORMAT WEDDING CELEBRATION

50. DECOR / AMBIENT DESIGN AT A MILESTONE CELEBRATION

51. PHOTOGRAPHY OF A SOCIAL / WEDDING CELEBRATION

52. VIDEOGRAPHY OF A SOCIAL / WEDDING CELEBRATION

53. INVITATION / MERCHANDISE FOR A SOCIAL / WEDDING CELEBRATION

54. USE / INTEGRATION OF A DESTINATION FOR A SOCIAL / WEDDING CELEBRATION   Powered by:     

55. USE OF EXPERIENTIAL / NON-TRADITIONAL VENUE FOR A SOCIAL / WEDDING CELEBRATION

56. INTEGRATED EXPERIENCE (THEME INTEGRATION THROUGH ALL ASPECTS)

57. INNOVATIVE USE OF AVL TECHNOLOGY AT A SOCIAL / WEDDING CELEBRATION

58. EXPERIENTIAL CELEBRATION OF THE YEAR

E. EXPERIENTIAL MANAGEMENT CATEGORIES: 12 CATEGORIES)
Entries to be made by the supply partner (with approval of the client) or as a joint entry between the event management agency and the supply partner.

59. ACHIEVEMENT IN PRODUCTION MANAGEMENT

Delivery of end-to-end production of an event while overcoming execution challenges
Click here to register

60. ACHIEVEMENT IN LIGHTING SOLUTION

Delivery of unique / highly technical / superior lighting design solutions at an event. Click here to register

61. ACHIEVEMENT IN TRUSSING SOLUTION

Delivery of trussing services at an event while overcoming logistical/safety challenges. Click here to register

62. ACHIEVEMENT IN SOUND SOLUTION

Delivering sound technology/equipment at an event to achieve acoustic excellence. Click here to register

63. ACHIEVEMENT IN AUDIO-VISUAL SOLUTION

Achievement of challenges related to the elements and installation of Audio Visual technology creatively. Click here to register

64. ACHIEVEMENT IN SFX/ PYROTECHNIC

Challenges and creative inputs related to the elements of SFX/Pyrotechnic at an event. Click here to register

65. ACHIEVEMENT IN PROJECTION MAPPING

Achievement in conceptualising and delivering projection mapping at an event. Click here to register

66. ACHIEVEMENT IN AUDIO-VISUAL FILM

Achievement in creating original / creative audio-visual film specifically for and played-back at a LIVE event / engagement. Click here to register

67. ACHIEVEMENT IN TENT SOLUTIONS

Achievement in setting up/delivering tent solutions for an event.
Click here to register

68. ACHIEVEMENT IN DESIGN CONSTRUCT / FABRICATION

Execution, design and fabrication of sets, stalls, displays, installations, etc. as part of an event / experience. Click here to register

69. ACHIEVEMENT IN CATERING

Conceptualising, curating and executing F&B concept and menu for an event.
Click here to register

70. ACHIEVEMENT IN HOSPITALITY / LOGISTIC

Planning, designing and executing logistic and hospitality requirements for an event. Click here to register