The 70 categories of WOW Awards Asia are divided into 4 groups encompassing every aspect of the MICE, LIVE Marketing, Entertainment & Social Events.

A. EXPERIENTIAL MARKETING (23 CATEGORIES)
For Campaigns / Events / Activities / Initiatives of brands, corporations, associations, government bodies, etc. for a defined consumer, trade, internal audience for the purpose of promotion, communication and marketing.
Each entry has to be described basis the following 4 aspects in all 23 categories of Experiential Marketing:
1. Brief / Objective (Character limit: 1200)
2. Concept (Character limit: 1200)
3. Execution / Amplification (Character limit: 2400)
4. Results / Scale (Character limit: 1800)

1. ON GROUND PROMOTION OF THE YEAR FOR BRAND AWARENESS

A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service. Click here to register

2. ON-GROUND PROMOTION OF THE YEAR FOR SALES VOLUMES

A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service. Click here to register

3. SMALL BUDGET ON-GROUND PROMOTION OF THE YEAR

An on-ground brand promotion with the total promotion budget of USD 1000 or less in each city/town. Click here to register

4. CONTACT PROGRAM OF THE YEAR (SCHOOL/COLLEGE/SOCIETY/COMMUNITY/YOUTH)

A brand promotion that involves identifying a group of individuals and creating a promotion/activation within the community of the target group.

E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities. Click here to register

5. LAUNCH EVENT OF THE YEAR

A live event involving the announcement / inauguration / introduction of a new product/service to a relevant target group Click here to register

6. RURAL ENGAGEMENT PROGRAMME OF THE YEAR

A brand engagement campaign specifically targeted to audiences in small towns and villages. Click here to register

7. EXHIBITION PRESENCE / STALL OF THE YEAR

Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, competing brands/services are also showcasing within the same platform. Click here to register

8. BRAND EXPERIENCE OF THE YEAR (BEST USE OF EXPERIENTIAL MARKETING)

A campaign that exemplifies the use of the experiential marketing medium in the best manner with the objective of promoting a brand. Click here to register

9. INTEGRATED MEDIA CAMPAIGN OF THE YEAR BY A BRAND

A brand promotion campaign that involves the use of at least two other mediums along with the on-ground activation/promotion/event. Click here to register

10. CSR ACTIVITY / PROGRAMME OF THE YEAR

An activation created with the objective of a brand promoting/supporting or creating awareness about a social cause. Click here to register

11. BRAND ASSOCIATION WITH AN ENTERTAINMENT PLATFORM

A brand’s sponsorship of an entertainment event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

12. BRAND ASSOCIATION WITH A LIFESTYLE / ART PLATFORM

A brand’s sponsorship of a Lifestyle/Art/Cultural event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

13. BRAND ASSOCIATION WITH A SPORT PLATFORM

A brand’s sponsorship of a Sport event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

14. BRAND ASSOCIATION WITH A BUSINESS PLATFORM

A brand’s sponsorship of a Business/Knowledge exchange event and the activations done as part of the sponsorship. The entry should highlight how relevant extensions were created and leveraged before, during and as part of the event. Click here to register

15. INCENTIVE EVENT/TOUR OF THE YEAR

An event (multi-day event) designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate/recognize. Click here to register

16. CONFERENCE OF THE YEAR

A conference designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge/train. Click here to register

17. EVENT / EXPERIENCE OF THE YEAR

An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions. Click here to register

18. B2B MARKETING PROGRAMME OF THE YEAR

A campaign designed to engage with any stakeholder (employee, dealer, trade) of a company with the objective to communicate brand message. The programme must highlight LIVE interactions as part of the overall activity. Click here to register

19. ENTERTAINMENT EVENT OF THE YEAR FOR A BRAND / ORGANISATION

A live event by/for a brand/organisation, with the main aspect of engagement being entertainment. An organisation being a government organisation/association/corporation/federation. Click here to register

20. LIFESTYLE EVENT OF THE YEAR FOR A BRAND

A live event by/for a brand, with the main aspect of engagement being art/culture/other lifestyle elements. Click here to register

21. SPORTS EVENT OF THE YEAR FOR A BRAND

A live event by/for a brand, with the main aspect of engagement being sports. Click here to register

22. MEDIA EVENT OF THE YEAR

An event designed specifically to communicate to members of the media. Entries must display efficiency of the message delivery and the resulting impact. Click here to register

23. DIGITAL PRESENCE FOR A PROPERTY

A combination of all digital presence of a property including website, app, social media etc. Click here to register

B. EXPERIENTIAL BUSINESS (9 CATEGORIES)
For Intellectual Properties (IP) and work / activities done in relation with IPs. Can be entered by the IP owner or any organizer / company related to the IP with an acknowledgement / approval from the IP owner (treated as ‘client’ in this case).
Each entry has to be described basis the following 5 aspects in all 9 categories of Experiential Business:
1. Executive Summary (Character limit: 1200)
2. Background / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)

24. EXHIBITION OF THE YEAR

Entries must display year-on-year evolution and resulting success of an exhibition property. Click here to register

25. INDUSTRY/ASSOCIATION CONVENTION OF THE YEAR

Entries must display year-on-year evolution and resulting success of an association/industry convention. Click here to register

26. RURAL ENGAGEMENT PROPERTY OF THE YEAR

A sustainable, engagement platform specifically targeted to audiences in small towns and villages. Entries must display year-on-year evolution and resulting success of the property. Click here to register

27. ENTERTAINMENT EVENT PROPERTY OF THE YEAR

A sustainable, engagement platform centered around entertainment. Entries must display year-on-year evolution and resulting success of the property. Click here to register

28. SPORT EVENT PROPERTY OF THE YEAR

A sustainable, engagement platform centered around a sport/sports. Entries must display year-on-year evolution and resulting success of the property. Click here to register

29. LIFESTYLE PROPERTY OF THE YEAR

A sustainable, engagement platform centered around showcase of art/culture/creativity. Entries must display year-on-year evolution and resulting success of the property. Click here to register

30. BUSINESS/B-2-B/KNOWLEDGE EXCHANGE PROPERTY OF THE YEAR

A sustainable, B-2-B engagement platform for business/knowledge exchange. Entries must display year-on-year evolution and resulting success of the property. Click here to register

31. NEW PROPERTY OF THE YEAR

An on-ground event/activation that has been created within the year and is recurring in nature. Click here to register

32. TELEVISED PROPERTY OF THE YEAR

An event property that is created for television content. Click here to register

C. EXPERIENTIAL CELEBRATIONS (13 CATEGORIES)
For various aspects of weddings, celebratory and social events.
Each entry has to be described basis the following 5 aspects in all 13 categories of Experiential Celebrations:
1. Executive Summary (Character limit: 1200)
2. Description of the event / function (Character limit: 1200)
3. Brief from Client / Requirement by Client (Character limit: 1200)
4. Concept (Character limit: 2400)
5. Details of execution / Challenges in execution (Include client testimonials, if any) (Character limit: 1800)

33. BEST ENTERTAINMENT DESIGN FOR A PRE-WEDDING EVENT

34. BEST ENTERTAINMENT DESIGN FOR A WEDDING EVENT

35. BEST ENTERTAINMENT DESIGN FOR A MILESTONE EVENT

36. BEST F&B EXPERIENCE - CONCEPT, DESIGN, PRESENTATION

37. BEST DÉCOR/AMBIENT DESIGN AT A PRE-WEDDING EVENT

38. BEST DÉCOR/AMBIENT DESIGN AT A WEDDING EVENT

39. BEST DÉCOR/AMBIENT DESIGN AT A MILESTONE EVENT

40. BEST PHOTOGRAPHY OF A SOCIAL/WEDDING EVENT

41. BEST VIDEOGRAPHY OF A SOCIAL/WEDDING EVENT

42. BEST INVITATION/MERCHANDISE FOR A SOCIAL/WEDDING EVENT

43. BEST USE/INTEGRATION OF DESTINATION FOR A SOCIAL/WEDDING EVENT

44. BEST USE OF EXPERIENTIAL / UNCONVENTIONAL / NON-TRADITIONAL VENUE FOR A SOCIAL/WEDDING EVENT

45. BEST THEMED EXPERIENCE OF THE YEAR

D. EXPERIENTIAL MANAGEMENT (12 CATEGORIES)
For various management and execution aspects of events across formats. Supply partners are encouraged to enter their best work in these categories. Agencies can also enter aspects of their projects in the below categories with due credits given to its supply partners.
Each entry has to be described basis the following 5 aspects in all 12 categories of Experiential Management:
1. Executive Summary (Character limit: 1200)
2. Description of the event / activity (Character limit: 1200)
3. Brief from Client / Requirement by Client (Character limit: 1200)
4. Concept (Character limit: 2400)
5. Details of execution / Challenges in execution (Include client testimonials, if any) (Character limit: 1800)

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